GazeTracker™ from Eye
Response Technologies is a powerful software package that consolidates
stimulus presentation, information synchronisation, data analysis
and visualisation.
GazeTracker™'s Still Image Analysis displays a sequence of static
images on a computer. The next image appears after a predefined length
of time or when a specific keystroke or mouse click is made. GazeTracker™ gathers
information, such as eye position and pupil dilation, as recording takes
place.
GazeTracker™'s Video Analysis displays a sequence of videos on
a computer display. These videos change after they finish playing, after
a predefined length of time, or after a specific keystroke or mouse click
occurs. GazeTracker™ gathers information, such as eye position
and pupil dilation, as recording takes place. After recording, GazeTracker™ provides
tools to analyze and to visualize the collected data, such as data export
to Excel™ or other statistical packages.
The example shown below uses a clip from the movie Spiderman. The red
cross overlaid on the sequence indicates the subject's direction
of gaze.
GazeTracker™'s Application Analysis feature allows GazeTracker™
to store data as users react to software interfaces. GazeTracker™ tracks
a person's gaze position, pupil dilation, and all mouse clicks,
mouse movements and keystrokes as a person interacts with each
application running on a Windows™ desktop.
Web Content Analysis
GazeTrackerT's webpage analysis mode includes all of the features of Application Analysis plus some capabilities unique to analyzing web pages. GazeTrackerT's ability to analyze dynamic content allows the software to seamlessly provide the information that researchers need to effectively analyze web sites. GazeTrackerT parses
the HTML and knows the layout of the page, automatically establishing
LookZones on images and hyperlinks. The pages visited by the test subjects
are also automatically stored.
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GazeTracker™
